Nike LeBron XXIII
Nike is releasing the LeBron XXIII shoes to honor the "Forever King" Lebron James. I designed concept marketing posts for social media and digital store displays.
Client
Nike
Service Provided
Motion Design, Marketing Concept
Softwares
Adobe After Effects
The Goal:
Nike does not currently have any marketing videos for the release of this shoe collection. I wanted to create something that had high energy and that could still fit in with the rest of their content.
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The Challenge:
I wanted to make sure the style of this animation aligned closely to Nike's clean and minimalist design for their marketing but included my own personal style as a designer. I had limited assets and no brand guide at my disposal since this was a spec project. I used my creative intuition and lack of resources to my advantage. This meant less thinking about options and making the resources available work.
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The Result
The outcome was a fluid and clean animation that was inspired by the color ways of the shoes. Using their color schemes and contrast to create visual interest but to not stray too far away from Nike's image. The animation features key points that were emphasized in their article discussing the release of the shoes. A versatile design that could be used on social media or in physical locations on electronic signboards to promote the shoe.
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