YSL MYSLF
YSL Beauty released a new fragrance in August 2025 a stronger version of their MYSLF cologne named ABSOLU. I created visuals to compliment the marketing campaign.
Client
Yves Saint Laurent Beauty
Service Provided
Motion Design, 3D Animation
Softwares
Adobe Photoshop, After Effects, Blender 3D
The Goal:
YSL launched their fragrance MYSLF ABSOLU with a chrome bottle that contrasted their previous versions of MYSLF's black and minimal design. Referencing their marketing materials I wanted to create a visual that took they design elements yet offered more detail about the product.
1
The Challenge:
YSL's marketing campaign was sensual, clean and minimal. I had to find balance between personal taste and their design language. I started with a gradient motion graphic of the name MYSLF for the background. Then I created the bottle in 3D, added objects to represent the scent notes and then animated approaching the screen. This was my visual hook.
2
The Result
The complete visual is now aligned with the brands image yet offers more information on the product than their current chrome visuals and celebrity appearances. Using subtle motion and transitioning clips every 2 seconds to keep viewers engaged.
3
Recent Designs
